St. Amour vs Tate's · Bay Area shelf head-to-head
St. Amour and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineup
St. Amour
Tate's
12
brand power
55
3
products
29
2
categories
2
4
grocers
19
97.1¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St. Amour▭ Tate's
Distribution · 30% of score17·79
S
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St. Amour
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only St. Amour · 0
no exclusive doors — everywhere St. Amour is, Tate's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St. Amour · Tate's