St. Dalfour vs Mountain Fruit Company · Bay Area shelf head-to-head
St. Dalfour and Mountain Fruit Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. Dalfour carries more Brand PowerSt. Dalfour is in more Bay Area grocersSt. Dalfour fields the deeper lineupMountain Fruit Company sits further up the premium end
St. Dalfour
Mountain Fruit Company
44
brand power
35
21
products
14
2
categories
1
3
subcategories
2
14
grocers
11
73.9¢
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St. Dalfour▭ Mountain Fruit Company
Distribution · 30% of score58·46
M
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St. Dalfour
only Mountain Fruit Company
no top category St. Dalfour doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only St. Dalfour · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St. Dalfour · Mountain Fruit Company
