St Michel vs Forno Bonomi · Bay Area shelf head-to-head
St Michel and Forno Bonomi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi carries more Brand PowerForno Bonomi is in more Bay Area grocersForno Bonomi fields the deeper lineupSt Michel sits further up the premium end
St Michel
Forno Bonomi
17
brand power
32
4
products
7
2
categories
3
3
subcategories
4
2
grocers
13
$11.68
avg price
$4.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St Michel▭ Forno Bonomi
Distribution · 30% of score8·54
S
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St Michel
no top category Forno Bonomi doesn’t also play in.
only Forno Bonomi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only St Michel · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: St Michel · Forno Bonomi