Stagg Country Brand vs Heyday Canning Co · Bay Area shelf head-to-head
Stagg Country Brand and Heyday Canning Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heyday Canning Co carries more Brand PowerStagg Country Brand is in more Bay Area grocersHeyday Canning Co fields the deeper lineupHeyday Canning Co sits further up the premium end
Stagg Country Brand
Heyday Canning Co
37
brand power
45
8
products
26
1
categories
4
1
subcategories
7
10
grocers
8
31.5¢
price per oz
45.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stagg Country Brand▭ Heyday Canning Co
Distribution · 30% of score42·33
S
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stagg Country Brand
no top category Heyday Canning Co doesn’t also play in.
only Heyday Canning Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stagg Country Brand · 5
only Heyday Canning Co · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stagg Country Brand · Heyday Canning Co
