Starkist vs Tonnino · Bay Area shelf head-to-head
Starkist and Tonnino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino is in more Bay Area grocersStarkist fields the deeper lineupTonnino sits further up the premium end
Starkist
Tonnino
47
brand power
43
30
products
17
2
categories
2
12
grocers
14
68.6¢
price per oz
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starkist▭ Tonnino
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starkist
only Tonnino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starkist · Tonnino
