Stash vs Tazo Tea · Bay Area shelf head-to-head
Stash and Tazo Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stash
Tazo Tea
43
brand power
45
31
products
32
1
categories
2
7
subcategories
9
13
grocers
13
25.6¢
price per item
40.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stash▭ Tazo Tea
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stash
no top category Tazo Tea doesn’t also play in.
only Tazo Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stash · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stash · Tazo Tea
