Steep By Bigelow vs Equal Exchange · Bay Area shelf head-to-head
Steep By Bigelow and Equal Exchange, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equal Exchange carries more Brand PowerEqual Exchange is in more Bay Area grocersEqual Exchange fields the deeper lineup
Steep By Bigelow
Equal Exchange
0
brand power
53
5
products
43
1
categories
8
3
subcategories
14
1
grocers
12
$5.19
avg price
$10.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Steep By Bigelow▭ Equal Exchange
Distribution · 30% of score4·50
S
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steep By Bigelow
no top category Equal Exchange doesn’t also play in.
only Equal Exchange
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Steep By Bigelow · 0
no exclusive doors — everywhere Steep By Bigelow is, Equal Exchange is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Steep By Bigelow · Equal Exchange