Stella & Chewy’s vs The Bear & The Rat · Bay Area shelf head-to-head
Stella & Chewy’s and The Bear & The Rat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella & Chewy’s carries more Brand PowerStella & Chewy’s fields the deeper lineupStella & Chewy’s sits further up the premium end
Stella & Chewy’s
The Bear & The Rat
39
brand power
20
33
products
5
3
categories
2
5
subcategories
2
3
grocers
3
$25.09
avg price
$8.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella & Chewy’s▭ The Bear & The Rat
Distribution · 30% of score13·13
T
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella & Chewy’s
only The Bear & The Rat
no top category Stella & Chewy’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stella & Chewy’s · 2
only The Bear & The Rat · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella & Chewy’s · The Bear & The Rat
