Stellar vs Pepperidge Farm Goldfish · Bay Area shelf head-to-head
Stellar and Pepperidge Farm Goldfish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm Goldfish carries more Brand PowerPepperidge Farm Goldfish is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineupStellar sits further up the premium end
Stellar
Pepperidge Farm Goldfish
23
brand power
44
3
products
39
2
categories
3
4
grocers
10
79.5¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stellar▭ Pepperidge Farm Goldfish
Distribution · 30% of score17·42
S
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stellar
no top category Pepperidge Farm Goldfish doesn’t also play in.
only Pepperidge Farm Goldfish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stellar · 2
only Pepperidge Farm Goldfish · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stellar · Pepperidge Farm Goldfish