Stonemill vs Elki · Bay Area shelf head-to-head
Stonemill and Elki, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elki carries more Brand PowerElki fields the deeper lineup
Stonemill
Elki
15
brand power
29
5
products
22
1
categories
10
1
subcategories
11
4
grocers
4
$7.53
avg price
$9.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stonemill▭ Elki
Distribution · 30% of score17·17
S
E
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stonemill
no top category Elki doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stonemill · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stonemill · Elki
