Sugar Plum Vegan vs The Father’s Table · Bay Area shelf head-to-head
Sugar Plum Vegan and The Father’s Table, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerSugar Plum Vegan fields the deeper lineup
Sugar Plum Vegan
The Father’s Table
38
brand power
18
26
products
5
7
categories
2
12
subcategories
2
2
grocers
2
$7.60
avg price
$11.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugar Plum Vegan▭ The Father’s Table
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugar Plum Vegan
only The Father’s Table
no top category Sugar Plum Vegan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sugar Plum Vegan · 2
only The Father’s Table · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Plum Vegan · The Father’s Table