Sugar Plum Vegan vs The Inspired Cookie Co. · Bay Area shelf head-to-head
Sugar Plum Vegan and The Inspired Cookie Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerThe Inspired Cookie Co. is in more Bay Area grocersSugar Plum Vegan fields the deeper lineupThe Inspired Cookie Co. sits further up the premium end
Sugar Plum Vegan
The Inspired Cookie Co.
38
brand power
19
26
products
3
7
categories
2
12
subcategories
2
2
grocers
5
$1.21
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugar Plum Vegan▭ The Inspired Cookie Co.
Distribution · 30% of score8·21
S
T
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Inspired Cookie Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sugar Plum Vegan · 1
only The Inspired Cookie Co. · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Plum Vegan · The Inspired Cookie Co.