Suja Organic vs Pressed · Bay Area shelf head-to-head
Suja Organic and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocers
Suja Organic
Pressed
48
brand power
54
32
products
31
2
categories
3
5
subcategories
8
11
grocers
17
79.7¢
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Suja Organic▭ Pressed
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Health Drinks1 vs 3 SKUs
only Suja Organic
no top category Pressed doesn’t also play in.
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Suja Organic · 1
only Pressed · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Suja Organic · Pressed
