Suja Organic vs Wtrmln Wtr · Bay Area shelf head-to-head
Suja Organic and Wtrmln Wtr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suja Organic carries more Brand PowerSuja Organic is in more Bay Area grocersSuja Organic fields the deeper lineupWtrmln Wtr sits further up the premium end
Suja Organic
Wtrmln Wtr
48
brand power
25
32
products
4
2
categories
2
11
grocers
7
79.7¢
price per fl oz
44.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Suja Organic▭ Wtrmln Wtr
Distribution · 30% of score46·29
W
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Suja Organic
only Wtrmln Wtr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Suja Organic · 5
only Wtrmln Wtr · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Suja Organic · Wtrmln Wtr
