Summer Water vs La Vieille Ferme · Bay Area shelf head-to-head
Summer Water and La Vieille Ferme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Vieille Ferme carries more Brand PowerLa Vieille Ferme is in more Bay Area grocersLa Vieille Ferme fields the deeper lineupSummer Water sits further up the premium end
Summer Water
La Vieille Ferme
7
brand power
26
1
products
6
1
categories
3
1
grocers
4
$13.69
avg price
$10.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Summer Water▭ La Vieille Ferme
Distribution · 30% of score4·17
S
L
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score8·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Summer Water
no top category La Vieille Ferme doesn’t also play in.
only La Vieille Ferme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Summer Water · 1
only La Vieille Ferme · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Summer Water · La Vieille Ferme