Sun Lovin' vs Undercover · Bay Area shelf head-to-head
Sun Lovin' and Undercover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Undercover carries more Brand PowerUndercover is in more Bay Area grocersUndercover fields the deeper lineup
Sun Lovin'
Undercover
19
brand power
33
4
products
8
4
categories
5
1
grocers
8
$7.12
avg price
$5.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Lovin'▭ Undercover
Distribution · 30% of score4·33
S
U
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Lovin'
only Undercover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Lovin' · 0
no exclusive doors — everywhere Sun Lovin' is, Undercover is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Lovin' · Undercover
