Sun-maid vs Mariani · Bay Area shelf head-to-head
Sun-maid and Mariani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun-maid carries more Brand PowerSun-maid is in more Bay Area grocersSun-maid fields the deeper lineupMariani sits further up the premium end
Sun-maid
Mariani
46
brand power
35
22
products
17
3
categories
3
6
subcategories
11
13
grocers
6
46.3¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun-maid▭ Mariani
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun-maid
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun-maid · Mariani
