Sunday Night vs Ghirardelli · Bay Area shelf head-to-head
Sunday Night and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineupSunday Night sits further up the premium end
Sunday Night
Ghirardelli
24
brand power
67
4
products
69
1
categories
7
1
subcategories
9
6
grocers
19
$1.12
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunday Night▭ Ghirardelli
Distribution · 30% of score25·79
S
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunday Night
no top category Ghirardelli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunday Night · 1
only Ghirardelli · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunday Night · Ghirardelli
