Sunday Night vs Hershey's · Bay Area shelf head-to-head
Sunday Night and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupSunday Night sits further up the premium end
Sunday Night
Hershey's
24
brand power
54
4
products
79
1
categories
6
1
subcategories
8
6
grocers
14
$1.12
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunday Night▭ Hershey's
Distribution · 30% of score25·58
S
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunday Night
no top category Hershey's doesn’t also play in.
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunday Night · 1
only Hershey's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunday Night · Hershey's