Sunsweet vs Mariani · Bay Area shelf head-to-head
Sunsweet and Mariani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunsweet carries more Brand PowerSunsweet is in more Bay Area grocers
Sunsweet
Mariani
42
brand power
35
19
products
17
2
categories
3
3
subcategories
11
13
grocers
6
89.4¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunsweet▭ Mariani
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunsweet
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunsweet · Mariani
