Super Coffee vs Pop & Bottle · Bay Area shelf head-to-head
Super Coffee and Pop & Bottle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop & Bottle carries more Brand PowerPop & Bottle is in more Bay Area grocersPop & Bottle fields the deeper lineup
Super Coffee
Pop & Bottle
23
brand power
51
5
products
21
3
categories
3
3
subcategories
4
6
grocers
17
38.2¢
price per fl oz
48.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Super Coffee▭ Pop & Bottle
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Super Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Super Coffee · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Super Coffee · Pop & Bottle
