Supernatural vs India Tree · Bay Area shelf head-to-head
Supernatural and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineupSupernatural sits further up the premium end
Supernatural
India Tree
20
brand power
56
7
products
45
1
categories
10
1
subcategories
17
2
grocers
14
$2.67
price per oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Supernatural▭ India Tree
Distribution · 30% of score8·58
S
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Supernatural
no top category India Tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Supernatural · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Supernatural · India Tree