Sweet Earth vs Evol · Bay Area shelf head-to-head
Sweet Earth and Evol, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evol carries more Brand PowerEvol is in more Bay Area grocersEvol fields the deeper lineup
Sweet Earth
Evol
0
brand power
35
3
products
16
3
categories
4
3
subcategories
5
1
grocers
6
$5.16
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Earth▭ Evol
Distribution · 30% of score4·25
S
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Earth
only Evol
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Earth · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Earth · Evol