Sweet Nothings vs Popsicle · Bay Area shelf head-to-head
Sweet Nothings and Popsicle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Nothings carries more Brand PowerSweet Nothings fields the deeper lineupSweet Nothings sits further up the premium end
Sweet Nothings
Popsicle
46
brand power
39
25
products
13
5
categories
1
6
subcategories
1
9
grocers
9
99.6¢
price per oz
35.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Nothings▭ Popsicle
Distribution · 30% of score38·38
S
P
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score88·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Nothings
only Popsicle
no top category Sweet Nothings doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Nothings · 4
only Popsicle · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Nothings · Popsicle
