Swiss Miss vs Ghirardelli · Bay Area shelf head-to-head
Swiss Miss and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineupGhirardelli sits further up the premium end
Swiss Miss
Ghirardelli
35
brand power
67
8
products
69
2
categories
7
2
subcategories
9
8
grocers
19
29.6¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swiss Miss▭ Ghirardelli
Distribution · 30% of score33·79
S
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swiss Miss
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swiss Miss · 0
no exclusive doors — everywhere Swiss Miss is, Ghirardelli is too.
only Ghirardelli · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swiss Miss · Ghirardelli
