Tabasco vs Dave's Gourmet · Bay Area shelf head-to-head
Tabasco and Dave's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet fields the deeper lineupTabasco sits further up the premium end
Tabasco
Dave's Gourmet
43
brand power
45
12
products
19
3
categories
3
3
subcategories
5
16
grocers
16
$1.54
price per oz
58.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tabasco▭ Dave's Gourmet
Distribution · 30% of score67·67
T
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tabasco
only Dave's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tabasco · Dave's Gourmet
