Tabasco vs Frank's Redhot® · Bay Area shelf head-to-head
Tabasco and Frank's Redhot®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco is in more Bay Area grocersFrank's Redhot® fields the deeper lineupTabasco sits further up the premium end
Tabasco
Frank's Redhot®
43
brand power
45
12
products
20
3
categories
2
3
subcategories
5
16
grocers
15
$1.20
price per fl oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tabasco▭ Frank's Redhot®
Distribution · 30% of score67·63
T
F
carried in 16 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score63·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tabasco
only Frank's Redhot®
no top category Tabasco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tabasco · Frank's Redhot®
