Tahoe Trail Bar vs Bobo's · Bay Area shelf head-to-head
Tahoe Trail Bar and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineupTahoe Trail Bar sits further up the premium end
Tahoe Trail Bar
Bobo's
9
brand power
57
3
products
47
2
categories
8
3
grocers
15
$3.39
avg price
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tahoe Trail Bar▭ Bobo's
Distribution · 30% of score13·63
T
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tahoe Trail Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tahoe Trail Bar · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tahoe Trail Bar · Bobo's