Takaokaya vs Mitoku · Bay Area shelf head-to-head
Takaokaya and Mitoku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitoku carries more Brand PowerTakaokaya is in more Bay Area grocersMitoku fields the deeper lineup
Takaokaya
Mitoku
19
brand power
34
3
products
13
1
categories
6
2
grocers
1
$5.49
avg price
$14.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Takaokaya▭ Mitoku
Distribution · 30% of score8·4
T
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Takaokaya
no top category Mitoku doesn’t also play in.
only Mitoku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Takaokaya · 2
only Mitoku · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Takaokaya · Mitoku