Talenti vs Uli's Gelato · Bay Area shelf head-to-head
Talenti and Uli's Gelato, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talenti carries more Brand PowerTalenti is in more Bay Area grocersTalenti fields the deeper lineupUli's Gelato sits further up the premium end
Talenti
Uli's Gelato
51
brand power
17
36
products
4
3
categories
1
14
grocers
4
47.5¢
price per fl oz
62.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Talenti▭ Uli's Gelato
Distribution · 30% of score58·17
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Talenti
only Uli's Gelato
no top category Talenti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Talenti · Uli's Gelato
