Tallow & Stone vs Quest · Bay Area shelf head-to-head
Tallow & Stone and Quest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quest carries more Brand PowerQuest is in more Bay Area grocersQuest fields the deeper lineup
Tallow & Stone
Quest
14
brand power
53
4
products
34
1
categories
7
2
grocers
12
$1.65
price per oz
$2.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tallow & Stone▭ Quest
Distribution · 30% of score8·50
T
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tallow & Stone
no top category Quest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tallow & Stone · Quest
