Tapatio vs Frank's Redhot® · Bay Area shelf head-to-head
Tapatio and Frank's Redhot®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineup
Tapatio
Frank's Redhot®
34
brand power
45
8
products
20
3
categories
2
3
subcategories
5
13
grocers
15
49.4¢
price per fl oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tapatio▭ Frank's Redhot®
Distribution · 30% of score54·63
T
F
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tapatio
only Frank's Redhot®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tapatio · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tapatio · Frank's Redhot®
