Tartuflanghe vs The Good Crisp Company · Bay Area shelf head-to-head
Tartuflanghe and The Good Crisp Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Good Crisp Company carries more Brand PowerThe Good Crisp Company is in more Bay Area grocersTartuflanghe fields the deeper lineupTartuflanghe sits further up the premium end
Tartuflanghe
The Good Crisp Company
33
brand power
49
92
products
19
1
categories
2
1
subcategories
3
3
grocers
19
$3.59
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tartuflanghe▭ The Good Crisp Company
Distribution · 30% of score13·79
T
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tartuflanghe
no top category The Good Crisp Company doesn’t also play in.
only The Good Crisp Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tartuflanghe · 0
no exclusive doors — everywhere Tartuflanghe is, The Good Crisp Company is too.
only The Good Crisp Company · 16
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tartuflanghe · The Good Crisp Company