Tate's vs Chips Ahoy! · Bay Area shelf head-to-head
Tate's and Chips Ahoy!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineupTate's sits further up the premium end
Tate's
Chips Ahoy!
55
brand power
39
29
products
22
2
categories
1
3
subcategories
1
19
grocers
10
$1.15
price per oz
51.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tate's▭ Chips Ahoy!
Distribution · 30% of score79·42
C
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
only Chips Ahoy!
no top category Tate's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tate's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tate's · Chips Ahoy!
