Tate's vs Toto · Bay Area shelf head-to-head
Tate's and Toto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineup
Tate's
Toto
55
brand power
0
29
products
2
2
categories
1
3
subcategories
1
19
grocers
2
$7.21
avg price
$4.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tate's▭ Toto
Distribution · 30% of score79·8
T
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
only Toto
no top category Tate's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tate's · Toto
