Tate's vs Toto Foods Co · Bay Area shelf head-to-head
Tate's and Toto Foods Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineup
Tate's
Toto Foods Co
55
brand power
15
29
products
4
2
categories
1
3
subcategories
2
19
grocers
1
$7.21
avg price
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tate's▭ Toto Foods Co
Distribution · 30% of score79·4
T
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
only Toto Foods Co
no top category Tate's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tate's · Toto Foods Co
