Tejava vs Arizona · Bay Area shelf head-to-head
Tejava and Arizona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tejava is in more Bay Area grocersArizona fields the deeper lineupTejava sits further up the premium end
Tejava
Arizona
37
brand power
41
16
products
42
1
categories
3
4
subcategories
9
15
grocers
8
13.2¢
price per fl oz
5.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tejava▭ Arizona
Distribution · 30% of score63·33
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tejava
no top category Arizona doesn’t also play in.
only Arizona
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tejava · Arizona
