Tender & True vs Wellness · Bay Area shelf head-to-head
Tender & True and Wellness, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wellness carries more Brand PowerWellness is in more Bay Area grocersWellness fields the deeper lineup
Tender & True
Wellness
0
brand power
53
3
products
53
2
categories
3
2
subcategories
4
1
grocers
13
$17.86
avg price
$4.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tender & True▭ Wellness
Distribution · 30% of score4·54
T
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tender & True
no top category Wellness doesn’t also play in.
only Wellness
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tender & True · 0
no exclusive doors — everywhere Tender & True is, Wellness is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tender & True · Wellness