That’s It vs Jennies · Bay Area shelf head-to-head
That’s It and Jennies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
That’s It carries more Brand PowerThat’s It is in more Bay Area grocersThat’s It fields the deeper lineupThat’s It sits further up the premium end
That’s It
Jennies
39
brand power
31
22
products
10
2
categories
3
3
subcategories
4
12
grocers
9
$2.33
price per oz
98.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ That’s It▭ Jennies
Distribution · 30% of score50·38
J
carried in 12 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only That’s It
no top category Jennies doesn’t also play in.
only Jennies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: That’s It · Jennies