That’s It vs Nature's Bakery · Bay Area shelf head-to-head
That’s It and Nature's Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Bakery carries more Brand PowerNature's Bakery is in more Bay Area grocersNature's Bakery fields the deeper lineupThat’s It sits further up the premium end
That’s It
Nature's Bakery
39
brand power
53
22
products
28
2
categories
4
3
subcategories
5
12
grocers
16
$2.33
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ That’s It▭ Nature's Bakery
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only That’s It
only Nature's Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only That’s It · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: That’s It · Nature's Bakery
