That’s It vs Pure Organic · Bay Area shelf head-to-head
That’s It and Pure Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
That’s It carries more Brand PowerThat’s It is in more Bay Area grocersThat’s It fields the deeper lineupThat’s It sits further up the premium end
That’s It
Pure Organic
39
brand power
18
22
products
4
2
categories
2
3
subcategories
2
12
grocers
4
$5.64
avg price
$13.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ That’s It▭ Pure Organic
Distribution · 30% of score50·17
P
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only That’s It
only Pure Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: That’s It · Pure Organic
