The Bear & The Rat vs Smallbatch · Bay Area shelf head-to-head
The Bear & The Rat and Smallbatch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Bear & The Rat is in more Bay Area grocersSmallbatch fields the deeper lineupSmallbatch sits further up the premium end
The Bear & The Rat
Smallbatch
20
brand power
22
5
products
13
2
categories
3
2
subcategories
5
3
grocers
2
$8.07
avg price
$29.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Bear & The Rat▭ Smallbatch
Distribution · 30% of score13·8
T
S
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Bear & The Rat
no top category Smallbatch doesn’t also play in.
only Smallbatch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Bear & The Rat · 2
only Smallbatch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Bear & The Rat · Smallbatch
