The Bear & The Rat vs Stella & Chewy’s · Bay Area shelf head-to-head
The Bear & The Rat and Stella & Chewy’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella & Chewy’s carries more Brand PowerStella & Chewy’s fields the deeper lineupStella & Chewy’s sits further up the premium end
The Bear & The Rat
Stella & Chewy’s
20
brand power
39
5
products
33
2
categories
3
2
subcategories
5
3
grocers
3
$8.07
avg price
$25.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Bear & The Rat▭ Stella & Chewy’s
Distribution · 30% of score13·13
T
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Bear & The Rat
no top category Stella & Chewy’s doesn’t also play in.
only Stella & Chewy’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Bear & The Rat · 2
only Stella & Chewy’s · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Bear & The Rat · Stella & Chewy’s
