THE BETTER FISH vs Orca Bay · Bay Area shelf head-to-head
THE BETTER FISH and Orca Bay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orca Bay is in more Bay Area grocersOrca Bay fields the deeper lineup
THE BETTER FISH
Orca Bay
17
brand power
20
3
products
8
2
categories
1
3
grocers
5
$12.06
avg price
$14.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ THE BETTER FISH▭ Orca Bay
Distribution · 30% of score13·21
T
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only THE BETTER FISH
only Orca Bay
no top category THE BETTER FISH doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only THE BETTER FISH · 1
only Orca Bay · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: THE BETTER FISH · Orca Bay
