The Essential Baking Company vs Beckmann's · Bay Area shelf head-to-head
The Essential Baking Company and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupBeckmann's sits further up the premium end
The Essential Baking Company
Beckmann's
12
brand power
51
4
products
29
1
categories
2
2
subcategories
11
4
grocers
14
$10.17
avg price
$10.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Essential Baking Company▭ Beckmann's
Distribution · 30% of score17·58
T
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Essential Baking Company
no top category Beckmann's doesn’t also play in.
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Essential Baking Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Essential Baking Company · Beckmann's
