The Essential Baking Company vs Rudi's · Bay Area shelf head-to-head
The Essential Baking Company and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineupRudi's sits further up the premium end
The Essential Baking Company
Rudi's
12
brand power
45
4
products
26
1
categories
5
2
subcategories
12
4
grocers
12
$10.17
avg price
$8.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Essential Baking Company▭ Rudi's
Distribution · 30% of score17·50
T
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Essential Baking Company
no top category Rudi's doesn’t also play in.
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Essential Baking Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Essential Baking Company · Rudi's
