The Father’s Table vs Sugar Plum Vegan · Bay Area shelf head-to-head
The Father’s Table and Sugar Plum Vegan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerSugar Plum Vegan fields the deeper lineup
The Father’s Table
Sugar Plum Vegan
18
brand power
38
5
products
26
2
categories
7
2
subcategories
12
2
grocers
2
$11.19
avg price
$7.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Father’s Table▭ Sugar Plum Vegan
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Father’s Table
no top category Sugar Plum Vegan doesn’t also play in.
only Sugar Plum Vegan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Father’s Table · 2
only Sugar Plum Vegan · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Father’s Table · Sugar Plum Vegan