The Fillo Factory vs Athens · Bay Area shelf head-to-head
The Fillo Factory and Athens, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Fillo Factory is in more Bay Area grocersAthens fields the deeper lineup
The Fillo Factory
Athens
22
brand power
19
2
products
5
2
categories
5
8
grocers
7
50.4¢
price per oz
52.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Fillo Factory▭ Athens
Distribution · 30% of score33·29
A
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Fillo Factory
no top category Athens doesn’t also play in.
only Athens
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Fillo Factory · 6
only Athens · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Fillo Factory · Athens
