The Gfb vs Jennies · Bay Area shelf head-to-head
The Gfb and Jennies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Gfb carries more Brand PowerJennies is in more Bay Area grocersThe Gfb fields the deeper lineup
The Gfb
Jennies
36
brand power
31
18
products
10
3
categories
3
3
subcategories
4
8
grocers
9
$1.40
price per oz
98.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Gfb▭ Jennies
Distribution · 30% of score33·38
T
J
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score78·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Gfb
only Jennies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Gfb · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Gfb · Jennies
