The Good Crisp Company vs Zapp's · Bay Area shelf head-to-head
The Good Crisp Company and Zapp's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Good Crisp Company carries more Brand PowerThe Good Crisp Company is in more Bay Area grocersThe Good Crisp Company fields the deeper lineupZapp's sits further up the premium end
The Good Crisp Company
Zapp's
49
brand power
10
19
products
6
2
categories
1
3
subcategories
2
19
grocers
5
$1.05
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Good Crisp Company▭ Zapp's
Distribution · 30% of score79·21
Z
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Good Crisp Company
only Zapp's
no top category The Good Crisp Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Good Crisp Company · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Good Crisp Company · Zapp's
